Great Press Shots

The ribbon cape is much loved by stylists!

Ellie Goulding in my SS10 pre-collection frock in Just Jack

I was really excited when the Ellie Goulding piece appeared in the Just Jack mag followed by Kaya in Random. It's taken six seasons to define my label's audience! I'm constantly asked by editors "where I fit in...whom do I hang next to...etc". Does this make it any clearer?!